Challenges We Solve

The advice we deliver transforms the performance of organisations. Discover challenges we help business leaders to solve below.

Business Intelligence:

We uncover powerful insights. Our experts will engage with key stakeholders and examine markets, extracting the information you need to de-risk decision making.

Ratifying the business strategy to ensure the business and brand remained a current and relevant choice for their customer base.

Loch Duart
We need to know what our customers and key stakeholders think of us.
Market research to identify insights that lead to competitor advantage
Improved customer service and offering in order to maintain and grow market share.

“The strategy team diligently coaxed views and opinions from busy customers around the world.”

- Andy Bing, Sales Director

Business Positioning:

We position businesses for success. Our experts will analyse your products, services, customers and markets, and identify a winning position for your business.

We established a relevant and superior positioning for Wärtsilä's new business unit.

Positioning a portfolio expansion.
Establish a relevant and superior positioning for new business unit; Wärtsilä Voyage.
Supported a multi-national giant drive success of new business unit through impactful positioning.

Our strategists helped reposition this client’s major division as an industry leader which will, in turn, achieve its ambition of enhanced business growth.

- Gaynor Duthie, Managing Partner

Abstract radar with targets in action.

Growth Planning:

We fuel business growth. Our experts are trusted advisors for your acquisition, investment and organic growth strategies.

Genoa Strategy was appointed by post trade financial services business AutoRek, to audit their plans for entering the US marketplace.

AutoRek - leading post trade financial services business.
How can we effectively enter the US market?
Market entry feasibility study.
Genoa Strategy established clear direction for their US market entry.

“Genoa Strategy challenged our thinking and provided valuable insights into how to accelerate our US market growth.”

- Lyn Canavan, Head of Marketing

Colored ticker board on bar chart

People Leadership and Governance:

We help you get the most out of people. Our experts will deliver strategies that improve the performance of your team.

Helping a global company drive effective internal change.

The Edrington Group - market-leading international spirits business.
Global employee engagement, compliance with new SAP integration and upgrade programme.
International internal change and communication strategy.
Cross cultural, brand, business unit and functional alignment.

“The strategic experts developed and delivered a company-wide internal change management & communication strategy globally.”

- Enrique Mendez, Programme Manager

Corporate office in London - night view

Sales Strategy:

We create successful sales pipelines. Our experts deliver informed and structured strategies for developing key accounts and winning new business.

"On behalf of Scottish Enterprise we created a toolkit for delegates to help them accelerate their international sales."

Scottish Enterprise - a non-departmental public body of the Scottish Government.
How can we prepare Scottish businesses for international growth?
International sales programme leadership.
Genoa Strategy helped delegates accelerate international sales.

Supporting business leaders involved in company growth and internationalisation.

- The next cohort begins on Tuesday, 4th May.

New Product or Service Launch:

We successfully bring innovations to market. Driven by compelling customer value propositions, our powerful launch strategies focus on the needs of your customers to optimise success.

"Our business viability study to create, develop and launch new rum portfolio."

Private Investor
Is launching a ‘sipping’ rum into the global spirits market viable?
Feasibility study and business strategy.
Directional strategy forming the platform to launch Harpalion Spirits and a rum brand.

Harpalion Spirits successfully launched its first product within its Cabal rum portfolio in Spring 2021.

- Harpalion Spirits Ltd


We grow digital capabilities. Our experts work with business leaders to help them harness the power of data, automate and optimise operations, create digital experiences for customers and build digital talent.

Deliver a connected, integrated and natively digital pump technology from an R&D technology to a viable commercial success.

Danfoss - Engineering technology business.
How can we take a connected, integrated and natively digital pump technology from an R&D technology to a viable commercial success?
Product launch strategy.
Genoa Strategy drove the market acceptance of the digitally enabled pump as part of Danfoss's drive for a digital hydraulics revolution.

"We needed a partner that understood the complexity of the product and its benefits, and offered clarity on communicating both to key stakeholders and customers."

- Craig Grant, Sales Development Manager - EMEA

A 3D render of a macro view of a circuit board on a dark isolated studio background

How we'll work together

We will be invested.

In you, and the success of your business. Expect us to take the time to get to know you and immerse ourselves in your business.

We will be intrepid.

Expect us to speak honestly at all times, fighting for what we believe is right for you.



Discuss your challenge in confidence with one of our strategy directors