AutoRek

Context

AutoRek are data management specialists who lead the world in developing financial control and regulatory reporting solutions for complex data sets.

Their people are renowned for their expertise. Known globally for having excellent subject matter knowledge, they are considered the experts in complex data management solutions. Something affirmed by their partnership with The Bank of England, the world’s most famous and influential bank. The best only work with the best. Using their expertise, the team consult customers and develop reporting and reconciliation, which help firms overcome spreadsheet intensive processes, leading to increased control, governance and compliance.

AutoRek has been at the forefront of complex data management in the UK since 1994. After sustained and substantial growth within the UK, a decision was taken to enter the United States of America.

Challenge

After continual success in the United Kingdom, the team at AutoRek had carefully considered new market growth in North America. However, they sought an answer to the question  “how can we improve lead generation, brand recognition and sales acceleration in the US market?”. That is where our team of strategic consultants stepped in.

Genoa Strategy set about doing an audit of AutoRek’s US market opportunities. The team conducted an intensive research phase involving internal and external stakeholder interviews, desk research into the competitor landscape and industry trends and a full review of the existing market entry model. In addition to this we also carried out a market entry review workshop with AutoRek’s senior team.

Clarity

At the end of the robust audit a number of key blockers and enablers within the US market entry approach were identified. This gap analysis gave the AutoRek senior team the clear recommendations they needed to consider moving forwards, in order to increase and accelerate market entry success.

Against the backdrop of a highly competitive marketplace offering similar services to the same key audiences, one blocker was the absence of a clear and differentiated brand offering. Now viewed as a trusted partner, our team have been engaged to work further with AutoRek to rectify this and create a clear and compelling brand for the US market.

 

“Genoa Strategy invested time getting to know our business. Using this deep understanding, they collaborated with us to challenge our thinking and provide valuable insights into how to accelerate our US market growth.”

- Lyn Canavan, Head of Marketing

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